Monday, January 20, 2020

Local gluten free bakery to appear tonight on Food Network Challenge - St. Louis Magazine

Look out for Clayton’s New Day Gluten Free Cafe & Bakery starring on an upcoming episode of Food Network Challenge. The Back to the Future–themed episode will air on Food Network on Monday, January 20, at 9 p.m.

The episode, hosted by 90210 alumnus Ian Ziering, will include New Day owner Lillie Danzer and the bakery’s cake artist, Brad Lamb, competing with three other teams from around the country. The episode theme was selected to mark the 35th anniversary of the release of Back to the Future. Fans of the time-travel trilogy can tune in to see Danzer and Lamb create cakes referencing iconic imagery from Marty McFly’s escapades across the decades. One challenger is eliminated part of the way through the show, leaving the three remaining teams to battle it out for the $10,000 prize.

The opportunity came about after Danzer and Lamb met a casting company who works with Food Network Challenge at a wedding show in January 2019. “We stayed in contact, and they were looking to do some casting for Food Network,” Danzer told St. Louis Magazine. “Brad and I met with them, I did an interview with him, they did a video, and then they passed that along to Food Network.”

Lamb says it was an honor to appear on Food Network. “We had a ton of fun together, a lot of laughs,” Lamb says.

“A lot of stress, too,” Danzer adds.

Danzer and Lamb have both appeared on local television, so they weren’t necessarily fazed by appearing in front of the cameras. The competition element, however, did set the experience apart from past segments.

“Normally when you're doing TV, you're showing something,” says Danzer. “This was significantly different, because you're making something under a time limit. It's a very different beast.”

Lamb studied painting in school and has been working in bakeries since he was 16 years old. “I think my career chose me,” he says. “I didn't know I wanted to do it. I just started playing around and taught myself and haven't stopped in 13 years.” His favorite styles of cake artistry are sculptures and painting with food coloring on fondant sheets. (See photos below.)

In a business that’s constantly evolving, Lamb says it takes a lot of creativity to stay ahead of the curve.

“It's changed so much since I started,” he says. “It used to be like a basic figure was cool. Now it's like everything has to light up; you have to have movement. The bigger, the better—like, life-size. You constantly have to up your game.”

Danzer has been the owner of New Day Gluten Free in Clayton since January 2017. The Clayton location is a separate and unrelated company from the previous iteration of New Day Gluten Free, based in Ellisville, which closed in December 2016.

New Day’s kitchen is a dedicated gluten-free facility where diners can be assured that ingredients will not be exposed to sources of gluten. The cafe is open for breakfast and lunch, and it offers everything from gluten-free pancakes, waffles, and French toast to sandwiches and pizza.

Danzer herself has eaten gluten-free since being diagnosed with celiac disease seven years ago. “If I go somewhere and they put croutons on my salad, I will still get sick,” she says. People who have celiac and similar conditions experience a lot of tension and stress around eating out, Danzer adds. That can mean feeling guilty when you can’t join in or feeling awkward about not eating while everyone else is, she explains. “Sometimes, I don’t get invited,” Danzer says. “So the idea is to have a dedicated facility where people with celiac can have a normal lifestyle. You don’t have to worry.”

Danzer says around 80 percent of New Day’s customers follow a gluten-free diet or some kind of allergy-free lifestyle. “You have a significant amount of people being diagnosed with celiac, more than ever before," Danzer says. "You also have people who are being diagnosed with a variety of other auto-immune diseases, which can also call for a gluten-free diet. They also recommend a gluten-free diet for autism. The gluten-free lifestyle is becoming much more prevalent.”

There’s also increased interest from a general audience. “The other 20 percent come in have our food and can't tell it’s gluten-free, so they keep coming back,” Danzer says.

The New Day team’s Food Network Challenge creations won’t actually be gluten-free, but Danzer and Lamb says they hope that gluten-free baking might be a subject for a future episode. “That would be fantastic,” Danzer says.

Besides sharing their episode’s Back to the Future connection, Lamb and Danzer were unable to hint at what we’ll see them baking on Food Network Challenge. They were also sworn to secrecy on the results, so you’ll have to tune in to cheer on the St. Louis representatives.

You can join Lillie, Brad, and the rest of the New Day team at the watch party, held downtown at Chris' at the Docket from 8–10.30 p.m. on January 20.

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Local gluten free bakery to appear tonight on Food Network Challenge - St. Louis Magazine
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